Last updated: 3 June 2026
Cookie Policy
About this policy
This policy contains important information on who we are and how we use cookies on our website. This policy should be read together with our Privacy Policy, which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and other supervisory authorities if you have a complaint. This policy relates to your use of this website (https://acquired.com/) only.
What are cookies?
A cookie is a small text file which is placed onto your device when you use our website. We use cookies on our website. These help us to distinguish you from other users of our website which means that we can provide you with a more personalised experience when you browse the website. For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.
For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner's Office, or www.allaboutcookies.org.
Your consent to cookies
We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested. You can withdraw any consent to the use of cookies or other similar technologies or manage any other such preferences via your browser settings. If you do this, please be aware that you may lose some of the functionality of our website.
Help and advice on how to manage cookies can be obtained from the following website: www.allaboutcookies.org.
You can also find out more about the use of cookies and opt out anytime via the following links:
- Google and associated services: www.google.com/ads/preferences
- Other third-party advertisers: www.youronlinechoices.com/uk
Our cookies
Essential
Purpose: These cookies are vital to the basic performance of the website; they enable critical authentication and validation, session management, and fraud prevention.
Examples: Cookies that, where appropriate, allow us to confirm that you have successfully logged in and allow you to navigate efficiently between pages.
Whether we will seek your consent for this cookie: The website will not function properly without these cookies. They are enabled by default and cannot be disabled.
Non-essential
Purpose: We may use advertising partners to understand customer behaviour and market traffic partners.
Examples: Cookies which allow you to be served with targeted advertising while you are on a third-party website.
Whether we will seek your consent for this cookie: These cookies help us to improve our website by understanding how you use our website. You can choose to consent to these cookies.
Cookie management details
Essential cookies
| Cookie | Duration | Description |
|---|---|---|
| cookie-consent | Persistent (browser storage) | Records your cookie preference (accepted or rejected) so we do not ask again on subsequent visits. Set by acquired.com. |
Analytics and marketing cookies
These cookies are only set after you click "Accept" on the consent banner.
| Cookie | Duration | Description |
|---|---|---|
| _ga | 2 years | Set by Google Analytics 4 (via Google Tag Manager). Used to distinguish unique users. |
| _ga_ETMYVSTK7R | 2 years | Set by Google Analytics 4. Used to persist session state for the acquired.com property. |
| __hstc, hubspotutk, __hssrc, __hssc | 30 minutes to 13 months | Set by HubSpot on pages with contact forms. Used to identify returning visitors and link form submissions to subsequent sessions. |
Cookie categories
- Functional: Functional cookies help to perform certain functionalities such as sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
- Performance: Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for visitors.
- Analytics: Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
- Advertisement: Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customised ads.
- Others: Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.
How to contact us
If you would like to contact us with any questions, comments or feedback regarding our Cookie Policy or any other aspect of our website or services, you can contact us by email at privacy@acquired.com or by telephone on +44 (0) 20 3982 6580.